— ABOUT ME

a commercially-minded Design Leader specialiSing in product-led growth, digital transformation and enterprise software.CURRENTLY ATLASSIAN, EX-HUDL.

I align UX, Engineering, and Product to drive revenue-impacting, customer-centric decisions. By crafting tangible experience narratives, I build cross-functional consensus around the future of product, while ensuring our execution matches our strategic ambition.

Over the past six years at Atlassian, I’ve developed deep expertise in product-led growth across the full funnel, from acquisition, usage and expansion to cross-sell and monetisation, driving experience improvements and bottom-line outcomes (ask me more about that).

I’m a people-first leader, known for creating high-craft, high-impact teams that are happy and healthy. I've led small, nimble teams as a hands-on player/coach, and larger orgs of managers and ICs of UX, Content Design and Research.