QANTAS CREDIT UNION
Animation-led marketing campaign for a growing credit union with a famous name.
Roles: Campaign Concept / Art Direction
Qantas Credit Union (now known as Qudos Bank), are a growing financial institute owned by members. With naming rights of the former Sydney Entertainment Centre and now Qudos Arena at Olympic Park, they are an increasingly visible brand.
This project brought to life the simple proposition of earning Qantas Points through saving. Powered by the concept "This little piggy went", we took our piggy on a journey across the globe with all the Qantas Points his owner had accrued.
Our animation and associated collateral could be seen Australia-wide in branches, outdoor and even on screens aboard Qantas flights.
Project credits: storyboarding and creative: Stephanie Juan, illustration: Mikel Longa, animation: Motionlab.