Equipment leasing made sexy. Well, sort of.
Roles: UX / Design
Equipment leasing isn’t sexy or glamorous, and it’s usually difficult to understand with lots of hidden information (and often hidden charges). Our challenge was to make it feel fun, transparent and simple.
The value prop and tagline “Your Life, Your Way” aimed at positioning FlexiRent as a lifestyle enabler. Leasing means you can have what you want now and keep updating it each year, all while being free from the shackles of a bank loan.
This was amplified through the visuals, simple layout and language and the use of playful hand-drawn elements that added a friendly tone and personality. We also included touches of animation on key landing pages to make somewhat dry information more engaging.
Project credits: additional design: Mikel Longa, Katie Walker.