AUSTRALIAN NURSING & MIDWIFERY FEDERATION
Creating a platform for social and political change.
Roles: UX / Design / Campaign
The Australian Nursing and Midwifery Federation are Australia's largest union, representing over 240,000 registered nurses, enrolled nurses, midwives, and assistants in nursing doing nursing work in every state and territory throughout Australia. They are also one of the most active, engaging in regular nation-wide traditional and digital media campaigns.
Their catch cry: protect the rights and conditions for nurses and you protect all Australians. Our task was to help them better connect with a growing digital and social audience through the creation of a new website and through social and traditional marketing campaigns.
The highlight was the 'Healthcare Emergency' campaign, which garnered national attention and drew a large audience to its online petition. It also played a large role in pressuring key political influencers to address the threats to healthcare in Australia.
Project credits: additional design: Stephanie Juan, Katie Walker, Susanna Sharp, Mikel Longa, additional UX: Katie Walker.