Adam Furness is a strategic design leader with a speciality in product-led growth. Atlassian, ex-Hudl.

ABOUT ME

I’ve spent the last seven years leading world-class UX and Product Design teams that create value through design excellence. I’ve built and scaled high-performing teams across Asia Pacific and the US.

My leadership style is equal parts direct and empathetic, and I believe psychologically-safe and high performing aren’t mutually exclusive. I value autonomy, and a critical, human-centred approach to product and problem-solving.

I’m currently leading growth design at Atlassian, where I bring my intense curiosity and love of design practice to solve some of our most interesting problems.

HOW I LEAD

An empathetic leadership style that favours collaboration, clarity, and showing the way forward.

Building healthy, impactful design teams.

Identifying team needs, hiring, onboarding and then growing high-performing, psychologically-safe teams that get shit done. It begins with the right people, intrinsically motivated and intentionally supported, from there great things can happen.

Defining craft practices that drive quality.

Empowering designers at each phase of their work, to frame, define, explore, test and iterate. I’m excited by designing the design team; cultivating an environment where great design not only thrives, but is expected.

Leading through strategy, vision and insight.

I’m at my most energetic when an opportunity is ill-defined, and where design and research methods discover and build confidence in the path ahead. Big broad sketches, bold assertions, broken down into actions we can take today.

Creating value through growth experimentation.

For the past three years, I’ve gone deep in product-led growth in my roles at Atlassian. Growth is a space where design is empowered and accountable to drive business impact, which really gets me out of bed each morning.

FEATURED WORK

Coming soon.

HOW I THINK

I write and speak about product-led growth, experimentation, strategy and design leadership.

Got an interesting speaking or writing opportunity? Let’s talk!